Hygiene brand Pee Safe launches chatbot to increase awareness and help shoppers
Pee Safe introduces PeePal, an AI-driven chatbot, to enhance personal hygiene shopping and educate consumers. With the global conversational AI market projected to reach $14 billion by 2025, PeePal aims to personalize the shopping experience and empower users with hygiene knowledge. The initiative reflects Pee Safe's evolution from a single product to a comprehensive personal hygiene brand, addressing diverse consumer needs.
Hygiene brand Pee Safe crosses Rs 100 crore in sales, nears profitability
Originally launched a decade ago with just one product, a toilet seat sanitizer by Vikas Bagaria, and Srijana Bagaria (husband-wife duo) out of a personal incident, Pee Safe has evolved into a personal hygiene and fast-moving consumer goods (FMCG) brand. In the past six years, the company has diversified its product range to include personal hygiene categories, addressing the needs of girls from puberty to menopause. The portfolio has intimate hygiene products such as reusable pads, tampons, menstrual cups, and more.
Pee Safe signs MoU with Indian Navy, NWWA to offer wellness products to women in white
Pee Safe partners with Indian Navy and NWWA to provide women hygiene products to serving women personnel as part of the Navy's wellness initiative for 'Women in White.' Memorandum of Understanding signed. Pee Safe kits presented on 38th NWWA Diwas. Co-founded by Vikas Bagaria and Srijana Bagaria, Pee Safe offers solutions to women's everyday problems.
Procter & Gamble Hygiene and Health Care Ltd (PGHH) revenue from operations was marginally down to Rs 1,133.43 crore during the quarter under review. It was at Rs 1,137.39 crore a year ago.
Feminine hygiene penetration still lower than 30% in India: Pee Safe
Pee Safe, a hygiene and wellness brand, highlights that less than a third of women in India use or have access to female and intimate hygiene products, indicating a significant market potential and the need for awareness. With feminine hygiene penetration below 30% in India, new entrants face challenges in increasing market share due to limited awareness and low purchasing power among women.
How adolescent-focussed brand SheWings is empowering girls with curated sustainable menstrual hygiene products
Madan Mohit Bhardwaj, Founder, SheWings Personal Care, delves into the philosophy, product efficacy, and passion for planet Earth, behind the premium feminine personal care brand. From sustainable menstrual hygiene products to sustainable menstrual waste management and impacting communities positively, here’s how SheWings, which curates products tailored to adolescent girls, is now ready to take flight into newer territories.
Sirona Hygiene buys sexual wellness company Bleu
"The acquisition of Bleu is in sync with Sirona's objective of creating a portfolio of feminine care products in the sexual wellness space," Bajaj said. He said Sirona will close FY23 with ₹100-crore revenue, and that the fem tech company has projected sales of ₹500 crore in two years.
Good Glamm-backed Sirona Hygiene acquires sexual wellness brand Bleu in all-cash deal
This is the second all-cash acquisition deal for Good Glamm Group-backed Sirona Hygiene in a year after it acquired self-defense brand Impower in 2022. Sirona sells female hygiene products including menstrual pain relief patches, period stain remover etc.
MO Alternates invests Rs 400 crore in Rajkot-based hygiene products maker Pan Health
Pan Health sells baby diapers under the ‘Little Angel’ brand, adult incontinence products under the ‘Liberty’ brand, and sanitary napkins and feminine hygiene products under the ‘Everteen’ brand. Company also sells personal care products under brands such as ‘Neud’, ‘Mansure’ and ‘Naturesure’.
Dabur plans to enter feminine care market under ‘Fem’ brand
The company will launch the product initially through ecommerce platform Flipkart before rolling it out at other channels, especially modern trade. The use of sanitary napkins in India is very low at 22%. While more than twothirds of women in urban centres use hygienic methods of protection during periods, rural areas, a large market for Dabur, need more attention.
From robots to sanitisers, businesses recast product focus as consumers “revenge return” to the normal
The hygiene industry thrived during the pandemic. Products flew off the shelves and customers hoarded stocks. How long will this good run continue for an industry that was in the limelight only during a virus outbreak?
Sirona Hygiene acquires women’s safety brand Impower in an all-cash deal
Sirona, a fem-tech company that sells feminine hygiene products, will foray into the female safety segment with the acquisition.
Feminine hygiene brand Sanfe raises $1 million in Series A funding
Sanfe, a New Delhi-based maker of feminine hygiene products, plans to use the funding from LetsVenture and a clutch of angel investor to expand into new markets and introduce new product lines.
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